Glossary
Four terms, each defined in one sentence an engine can quote on its own, then explained with a diagram and an example. AEO is being named in AI answers; GEO is the content work behind it; an AI citation is one mention or source link; share of voice is your slice of all the mentions.
Free 3-day trial · No credit card · Cancel anytime
Terms
Answer Engine Optimization
What is AEO?
Answer Engine Optimization (AEO) is the practice of getting a brand named, recommended, or cited inside the answers that AI assistants such as ChatGPT, Claude, Gemini, and Perplexity generate, the way SEO gets a page ranked in Google results.
Read the definition →
Generative Engine Optimization
What is GEO?
Generative Engine Optimization (GEO) is the practice of shaping content so that generative AI engines such as ChatGPT, Claude, Gemini, and Perplexity draw on it and name the brand behind it when they generate answers.
Read the definition →
AI citation
What is AI citation?
An AI citation is a mention of a brand, product, or page inside an answer generated by an AI engine such as ChatGPT, Claude, Gemini, or Perplexity, either as a named recommendation or as a linked source the answer draws on.
Read the definition →
Share of voice in AI search
What is AI share of voice?
Share of voice in AI search is the percentage of brand mentions across a set of AI answers that belong to one brand: mentions of that brand divided by mentions of every brand tracked, for the same prompts, engines, and period.
Read the definition →
See what the engines say about your brand.
Ten of your prompts on ChatGPT and Gemini, twice, with the actual answers and your brand highlighted.
Free 3-day trial · No credit card · Cancel anytime
Three minutes from signup to reading what ChatGPT and Gemini say about your brand. Everything the trial finds is saved whether or not you subscribe.
hello, AI search.